The roll out of AI has been extremely fast. In many cases, your first use of AI is using a free product attached to a service you use like Google’s Gemini or Microsoft Copilot or perhaps you dipped your toe in the AI waters using the free versions of Claude or ChatGPT.
In our digital age, new technologies rapidly become available without guidance about privacy or security considerations. Many of us start using new tech out of the box without knowing what settings are even available to customize the experience.
In the final weeks of the campaign, if people on your campaign are using AI, make sure they are aware and take advantage of the settings that can protect their privacy and your campaign’s data.
There are, as can be expected, differences between the way various AI tools use your data and capture your activities. Generally speaking, free versions leave you more exposed than a paid or enterprise version. However, in both you will want to know what settings are available
Settings fall into a few similar categories (see our link below to our handy guide to the settings and where to find them on Gemini, Copilot, Claude, and ChatGPT):
Training on your data: AI is built, in part, through your interactions and the data you use. In most models, you can turn off the use of your data for training.
Personalization: Some people will certainly see it as a benefit that a chatbot they are using will build a profile of them as they use the product. Some people definitely will not. Settings around what is remembered about previous chats will help you manage that.
Temporary chats: No doubt that interacting with a chatbot can be a way to get answers to questions or crunch data. There will be instances that you want to use a chatbot that leaves no digital footprint. Temporary chats do just that.
Audit your shared links: There may be a time when you want to share a link to a chat you have created. Note that shared chat links are public so use with caution.
Connected Apps: to increase functionality apps can be connected to AI tools as well. Sometimes it might be for a specific task or you may stop using one at some point. Auditing the apps you have connected and deleting those no longer needed should be a regular maintenance routine.
Clean up your history: If you are an active AI user, you can leave quite a trail of chats in your wake. You may want to periodically delete that history. Cleaning up your history is a tool on all models. Don’t forget to clean up your web browsing history periodically as well.
Now that you have a picture of the settings available to, take some time configure the AI you use to meet your security and privacy needs.
We have made this super easy and compiled the information on where to find these settings. Check out our step-by-step guide here.