In June, amid a bitterly contested Republican gubernatorial primary race, a short video began circulating on social media showing Utah Gov. Spencer Cox purportedly admitting to fraudulent collection of ballot signatures.

The governor, however, never said any such thing and courts have upheld his election victory.

The false video was part of a growing wave of election-related content created by artificial intelligence. At least some of that content, experts say, is false, misleading or simply designed to provoke viewers.